An ABB report shows that the production of boxes in the United States of America is approximately 100 billion per autumn. These outstanding figures for different types of boxes for small businesses show that the packaging industry has become a more competitive market. The introduction of different distinctive packaging boxes for different brands is bringing more sales for businesses.
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The availability of several box types can confuse you to choose the best packaging solution that aligns with your business requirements. It is necessary to get excellent packaging for your business to get more sales, which will result in more profit for your business. In this blog post, we are helping you to choose the best custom packaging for small businesses to pack and display your products.
Select a box has become important for every small business because of the following reasons:
Different packaging solutions, such as custom mylar bags, are available for distinctive purposes. However, the primary purpose of a bag is to store and ship products safely with excellent presentation.
These boxes come to package the different retail products to boost their visibility and engage potential customers. Therefore, display boxes are the best for showcasing the products on the retail shelves to leave a lasting impression on customers.
The mailer boxes are part of the packaging used to ship your products safely. These are durable packaging solutions with excellent protection features to ensure the safety of products during transportation.
These containers have ample space to store different types of products. Custom food boxes are the best examples of storage cartons for different food products to display in retail stores.
The shapes and sizes of the custom boxes have a crucial role in packaging different types of products. You need to know the different custom boxes by style to meet your business requirements.
These packaging solutions come with a collapsible style. The use of cardboard material with fine die-cutting ensures the excellent shape of these fabulous packaging boxes.
These rectangular boxes ensure the protection of longer products in the presence of magnificent closures or removable lids. The use of rigid or corrugated material in the manufacturing of these boxes ensures the ultimate protection for your products.
Gable boxes are similar to the collapsible cardboard packaging but with a distinctive design. The utilization of flat cardboard sheets ensures a fabulous style with the presence of a top handle to ensure convenience for customers.
When you are looking to protect your precious products, the sleeve boxers are the best packaging solutions with outer coverage and a slidable tray. This distinctive sleeve slider attracts potential customers to your products.
These packaging boxes have become the elegant face of your brand. You can use these luxurious boxes to pack your products perfectly. Shoulder boxes come with a middle tray, a bottom base, and a top lid to ensure the products’ excellent safety.
Display Boxes, such as custom cosmetic boxes, allow you to present your products effectively on retail shelves. The exposed design, ranging from front to top, ensures excellent visibility for your products to engage potential customers.
It has become a challenge for a small business to choose the best custom boxes in the presence of various packaging solutions. You need to consider the following factors to select the most suitable packaging for your brand.
Creative packaging ideas that’ll catch your market’s attention are mentioned below:
You can beat your competitors in the crowded market with the custom packaging available at Instant Custom Boxes. We are not just selling the packaging boxes but also helping you excel in your business with the excellent presentation of your products. You can order your packaging in bulk and get free delivery to boost customer satisfaction.
Answer: You need to consider your product, packaging functionality and price, customization options, and user experience.
Answer: Yes, custom boxes are worth the investment for customer businesses by offering excellent packaging solutions to pack and present the products.
Answer: Yes, you can use the same box that fulfills retail display and shipping purposes.
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice the package your neighbor has sitting on his doorstep.
It might be that distinctive, smiley box from Amazon, or one of those Blue Apron boxes that seem to crop up everywhere—or maybe it’s something you’ve never seen before.
Just the other day while driving in my neighborhood, I saw a bold, purple-colored box with the words “Purple Carrot” emblazoned on the side. What’s a Purple Carrot? I’d never heard of the company. But the vibrant colored box was enough to capture my attention and stick out in my mind.
Guess what I did when I got home? I googled Purple Carrot and found out they’re a plant-based meal delivery service. Talk about effective marketing.
By merely using distinct, recognizable packaging, Purple Carrot piqued the interest of a casual observer (me), and eked out a little free advertising too.
For businesses of all sizes, effective custom packaging can yield impressive marketing results.
Just consider these stats:
And pretty packages can lead to social shares:
Suffice it to say, custom packaging is an easy way to spike interest in your products and build excitement for your brand. Not to mention that your competition is probably already putting effort into how they package their products. Don’t get left behind.
So how can your business stand out from the crowd?
Let’s take a look at how you can incorporate custom boxes and branded packaging into your marketing arsenal.
And fear not, there are price points that will work for every size business.
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Gone are the days of haphazardly tossing some goods in a post office box and calling it a day.
The physical box you put your product in is important, so put some thought into it. You only have one chance to make a first impression. Don’t miss this opportunity.
Making a memorable brand experience is especially relevant for one very important consumer group—millennials. Millennials now make up nearly 25% of the US population and possess an annual purchasing power of over $1.3 trillion dollars. For millennials, feeling a connection with a brand is of paramount importance when making purchasing decisions.
Unique packaging is a great way to initially wow your customers and make them feel special. When done right, you’ll increase brand exposure, through social sharing, and directly pump up brand loyalty and sales.
It all begins with choosing the type of outside shipping box you need.
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Boxes come in all shapes, colors, materials, and sizes, but cardboard and corrugated rectangular boxes are the most popular choices, because they’re sturdy and affordable.
When it comes to packaging design or box design, there are two main types of packaging to consider: Fully customized boxes and printed stock boxes.
Let’s take a closer look:
Type of Box & Packaging Who Should Use It? What Does It Cost? Fully Customized Boxes & Packaging Companies looking to create an entirely branded “unboxing experience”. These types of boxes often include lots of little extras that set them apart from the competition, including stylish print designs, fitted inserts and dividers, custom wrap or tissue paper, and custom container boxes or bags inside. Can be a few additional pennies per box, but can increase to several dollars per box. The cost depends on many factors, including the size of the colors used in printing, box material, number of boxes, inserts included and more. Printed Stock Boxes & Packaging Companies who want to create the same kind of unboxing impact, but at a lower cost than ordering custom boxes. Varies, but it’s typically less expensive than going fully custom. As with custom packaging boxes, the cost of printed stock boxes varies widely depending on specifications.You can choose to go the fully customized route, but maybe a printed stock box will fit your needs. It’s always best to ask packaging companies for a quote. A lot will depend on your budget and the type of products you’re shipping.
With a custom box, you can pick any size you want, add fancy designs, fitted dividers, inserts, throw in some custom tissue paper, or make use of inner boxes and bags.
In other words, you can get exactly what you want and know that your brand will have something entirely unique.
When you design your custom retail packaging, don’t let the inside flap of your shipping box go to waste. Take a company like Loot Crate, for example. They use this piece of precious real estate by including “unboxing instructions,” as a way to encourage social sharing.
Of course, you’ll pay more for a fully customized box. But a killer box design doesn’t have to break the bank. A few extra pennies per box can go a long way towards crafting a stunning custom package.Successful packaging starts with a compelling design.
Your company probably already has a logo or a particular color associated with your brand. Try to incorporate these elements into your boxes or other packaging. It will promote brand awareness and help people remember you.
There are all kinds of variables that can inflate the costs of your packaging. When weighing your printing options, don’t forget to consider things like cutting dies, printing plates, flute size, dielines, and minimum orders.
Keep in mind printing costs are usually lower for bigger orders. So if you can, figure out what you’ll need down the road, and order accordingly.
And always get a printed sample proof before approving the job for production. You’d hate to place a large order only to have your company name misspelled, or the colors to be all wrong. That’s definitely not the kind of branding you want.
NOTE: We offer 100% free design for all of our customers who need help. Don’t have a design? Let us help you make it.
You might be surprised to learn that there are custom boxes for specific industries. Some packaging is crafted to suit specific product box styles, and others to match unique retail box needs.
Type of Packaging Who Should Use It? How Much Does It Cost? Cosmetic Boxes Anyone who sells cosmetic-related products that need to keep the products stable and safe during transit. Cosmetic packaging includes cream boxes, eyelash boxes, eyeliner boxes, lipstick boxes, lip gloss boxes, hair extension boxes, makeup boxes, nail polish boxes and more. Order minimum is typically 100 boxes, all the way to 500,000 boxes. Most cosmetic boxes are relatively low-cost compared to other box options, because the size of the boxes are smaller. Display Packaging Custom display boxes for store end-caps, cash register and checkout displays. These boxes can include cosmetic display boxes, display packaging for candy and other types of products.Display packaging can be created with a minimum order of 100 boxes. It’s formulated with no-bleed inks, so the design will be crisp and vivid.
Pricing will range based on box dimensions, design and quantity.
Eco-Friendly Boxes Ideal for environmentally-conscious businesses, who want to help reduce waste from discarded boxes, eco-friendly boxes are made with crucial attention and care toward using sustainable materials .You’ll enjoy considerable cost savings by using recycled bux board boxes or kraft stock.
Eco-friendly boxes can also incorporate raised ink and embossed patterns for a trendy, upscale look.
Food & Beverage BoxesThese boxes are perfect for businesses in the food industry, where safety of the items inside the box is crucial.
These include bakery boxes, cake boxes, pizza boxes, popcorn boxes, wine boxes and more.
Pricing will range based on box dimensions, design and quantity.
The high quality printing and paper used in the printing of food and beverage boxes is designed to help maintain freshness.
Gift BoxesSending a holiday gift? Want to impress your customers with a high-end gift wrapped with ribbons?
Gable boxes, favor boxes, handle boxes and gift card boxes are great options.
Pricing will range based on box dimensions, design and quantity. Metalized BoxesFor anyone who’s looking to add a touch of sophistication to their products.
With gold foil boxes or silver foil boxes, metalized boxes can include embossing and raised ink to add a layer of dimension and pattern to the box.
They can also include a customized window cut-out to showcase the product inside.
The cost of gold foil or silver foil boxes will depend on several factors, including the size of the box and any additional enhancements you’d like to add to the finished product. Retail BoxesRetail boxes are perfect for a most direct-to-consumer products.
Examples include soap boxes, candle boxes, product boxes, mailer boxes and much more.
Minimum orders are usually 100 custom retail boxes, and can be produced in quantities up to 500,000.
Pricing will range based on box dimensions, design and quantity.
Not every company has the budget to digitally print their logo on the side of their shipping boxes. But that doesn’t mean you have to forfeit all attempts at promoting your brand. The little things inside the box are an important component of adding that personal touch.
Looking for a little inspiration? It’s not hard to find.
Even a cursory search on Pinterest will have all kinds of packaging eye candy pop up. Many pinners devote whole boards to packaging ideas.
Here are some ideas to consider:
How about the thrill of receiving a personalized, handwritten note?
If you find one of those tucked inside your product box, you’ll take notice. A simple thank you note can go a long way. And it doesn’t have to cost a fortune. For mere pennies, you can print up some thank you inserts, and make your customers feel special.
You can get as fancy as you want, but if money’s tight, you can even print some out on your own computer.
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